Ruby Smith is a futurist and strategist specialising in colour and material futures.

She has recently been published by Routedge, has her quilts on show in the Artangel Hobby Cave exhibition and have made a short essay film funded by Leytonstone Council.

Over the last 10 years she has worked with global brands such as; Logitech, Samsung, Adidas and Dell.

See her work, send her an email, read her recent substack on the colour of brat.

Ruby is a researcher and design strategist based in London. She works across trend forecasting, brand and design strategy, qualitative research and art direction.

She is currently undertaking a research project that explores the intersection between popular culture, fan studies and material culture. Specifically focusing on the J.W Anderson cardigan worn by Harry Styles.